LOGIN
REGISTER
NEWSLETTER
RSS
SOFTWARE INDUSTRY NEWS |
Accenture to acquire assets from customer analytics company CadenceQuest |
|
|
Accenture has inked an agreement to acquire assets from CadenceQuest, Inc., a privately-held Arlington, Va.-based company specializing in customer data and analytics for the retail sector. The proposed acquisition of the retail sector software assets of CadenceQuest, Inc., Accenture said in its statement, would expand the suite of digital, marketing analytics, retail marketing and merchandising solutions and platforms offered by Accenture Interactive that was launched in September 2009. Accenture Interactive helps companies develop digital marketing capabilities, enhance the development and management of their websites and online marketing, and optimize online and offline marketing investments to effectively interact with and influence the behavior of targeted consumer segments.  CadenceQuest, Inc. is a management and IT consultancy firm that helps commercial organizations effectively manage and access their data, while focusing on key aspects of their organizations – people, processes and technology – through an approach that merges industry domain, process and technical expertise. Acquiring assets from CadenceQuest will also help Accenture Interactive achieve its vision of becoming the premier provider of marketing technology and related services in its field, Accenture said, adding that CadenceQuest’s capabilities, in combination with Accenture Interactive data mining, analytics and business intelligence capabilities, would enhance the delivery of on-demand, real-time customer insights that can be used to support the development and execution of customer loyalty, merchandising and marketplace strategies. The main attraction for Accenture is CadenceQuest's Customer Insight, a self-service analytical platform that allows retail decision makers to perform analyses on high-targeted customer segments, which enables them to gain deep insight about their customers and their behaviors. Post-acquisition, Accenture Interactive will expand these services into new geographies, starting with Asia, the UK and continental Europe. CadenceQuest is already an established provider of retail marketing analytics services in North America. The acquisition is subject to customary closing conditions, and is expected to close within 30 days. |
LISTS AND RESEARCH
-
Global Software Top 100 - Edition 2011
- The Global Software Top 100 is a list of the world's largest software companies, ranked by annual software revenues. The list is based upon revenue information of 10,000+ IT companies worldwide.
-
Software industry trends (2011)
- This research article (accompanying the Global Software Top 100) describes changes in the software industry playing field. It analyses trends and key players and forecasts future developments.
- Top hardware companies
- A list of the world's largest hardware companies.
- What happens in the hardware industry?
- Trends and analysis of the hardware industry and its key players.
- Top IT services companies
- A list of the world's largest IT services companies, ranked by annual services revenues. This link will take you to www.servicestop100.org.
- IT services companies: healthy growth
- What is happening in the IT services industry? Read this research publication to find out about trends and key players in the IT services industry.
- Top gaming companies (2010)
- Entertainment is good business, and gaming software companies are growing faster than the rest of the software industry. This research article discusses trends and key players in the gaming business.
- Top ERP companies
- A research publication about the world's leading players in enterprise software.
- Top security software companies
- A research publication discussing the world's leading publishers of security software: antivirus-, spamfiltering-, intrusion detection- and firewall software.
- The fastest growing software companies
- This research publication reveals the fastest growing software companies in the world.
-
CRM companies: a short list
- A short list of the leading software companies selling Customer Relationship Management software; aimed at IT managers looking to purchase CRM software.
- Top software companies in the US (2010)
- A list of the largest software companies in the United States, ranked by annual software revenues. 2010 Edition, posted 15 December 2010.
- U.S. software industry trends (2010)
- A research publication discussing the trends and the key players in the software industry in the United States. Posted 15 December 2010.
- Top companies in the world (not just software)
- A general list of the largest companies in the world, ranked by revenues. Not just software companies; in fact, there are no software companies in it...
- Top IT companies
- A list of the largest IT companies in the world, ranked by annual revenues. Includes hardware, software and services.
