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11 October 2011 ,
Written by Dhruv Tanwar
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Adobe Systems has been recognized as a leader in Web analytics by Forrester Research, Inc. through The Forrester Wave™: Web Analytics Q4, 2011 (October 2011).
Adobe's SiteCatalyst, Web analytics solutions, achieved top scores of “5” in 60 out of 80 categories and subcategories including the areas of mobile, social, video, service and support, among others.
Forrester said Adobe maintains the largest enterprise Web analytics footprint of any vendor. The Omniture Business Unit has thrived within Adobe and recent updates to the core SiteCatalyst product and strategic expansions into social media, audience measurement and data management show a deep commitment to providing a comprehensive suite of products to support the analytics and execution of digital marketing.
“Digital marketing is changing rapidly with the popularity of social networks, the widespread use of mobile apps and the rise of digital video,” said Aseem Chandra, vice president of product marketing, Digital Marketing Business Unit, Adobe.
Image: Adobe Digital Marketing Suite, Courtesy Adobe |