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19 February 2010 ,
Written by Dhruv Tanwar
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Adobe Photoshop, the software product that redefined creativity in the digital age, turned 20 on February 19, 2010. World over, Photoshop fans were reported to be celebrating the impact it has had across photography, art, design, publishing and commerce, with celebrations at the National Association of Photoshop Professionals (NAPP) in the US, and other events across Japan, Southeast Asia and Europe. Germany was scheduled to host a special 20-hour online marathon, featuring over 15 local Photoshop “gurus” demonstrating their favorite tips and tricks live for Photoshop fans. India and France planned to host digital imaging contests to showcase the work of Photoshop users.
“For 20 years Photoshop has played many different roles – it has given creative people the power to deliver amazing images that impact every part of our visual culture and challenged the eye with its ability to transform photographs,” said Shantanu Narayen, president and chief executive officer at Adobe. “It’s no exaggeration to say that, thanks to millions of creative customers, Photoshop has changed the way the world looks at itself.”
The Photoshop story In 1987, Thomas Knoll developed a simple pixel imaging program called Display to showcase gray scale images on a black-and-white monitor. However, collaborating with his brother John Knoll, the duo added features that made it possible to process digital image files. The program eventually caught the industry influencer's attention and in 1988 Adobe decided to license the software, naming it Photoshop, and shipping the first version in 1990.
“Twenty years ago, Adobe predicted that it would sell 500 copies of Photoshop per month,” said Thomas Knoll, co-creator of Photoshop at Adobe. “I guess you could say, we beat those projections! It’s amazing to think that millions of people use this software today. We knew we had a groundbreaking technology on our hands, but we never anticipated how much it would impact the images we see all around us. The ability to seamlessly place someone within an image was just the beginning of Photoshop’s magic.”
Over its 20-year history, Photoshop has evolved significantly from a simple original display program to a wildly popular application with over 10 million users worldwide. With each release, Adobe has introduced technological innovations such as layers, introduced in Photoshop 3.0, which gave designers the ability to create complex compositions easier than ever before. The Healing Brush, introduced in Photoshop 7.0, allowed users to retouch images by seamlessly removing blemishes and wrinkles, while preserving lighting and texture. Photoshop tools like crop, eraser, blur and dodge and burn have become part of the creative vernacular worldwide. The impact of Photoshop is almost everywhere – billboard signs, magazine covers, major motion pictures, even logo on a coffee cup. Over 90 percent of creative professionals have Photoshop on their desktops, which is today used by professional photographers, graphic designers and advertisers, as well as architects, engineers and even doctors. |