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Android gobbles up market share: Gartner |
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Research firm Gartner has said that as global sales of mobile devices spiraled to 428.7 million units in the second quarter of 2011, Google's Android platform made the most of the trend notching up its command over the market.  Smartphone sales were up 16.5 percent as compared to the second quarter of 2010, Gartner, Inc. said, and were up 74 percent year-on-year, accounting for 25 percent of overall sales in the second quarter of 2011, up from 17 percent in the second quarter of 2010.Smartphone sales growth ate into the market for feature phones, Roberta Cozza, principal research analyst at Gartner said. “Consumers in mature markets are choosing entry-level and midrange Android smartphones over feature phones, partly due to carriers’ and manufacturers’ promotions." Samsung's Galaxy S II saw five million sales by the end of July. Apple exceeded expectations again, even though the iPhone 4 is soon due for replacement by a newer model with sales to end users clocking 19.6 million units. Research In Motion’s (RIM’s) Blackberry, however, saw market share decline to 12 percent in the second quarter of 2011, from 19 percent a year ago, conceding its fifth position to mobile device vendor ZTE. Google and Apple, together, through their iOS and Android smartphone operating systems (OS) saw market share at a commanding 62 percent in the second quarter of 2011, up from just over 31 percent in the corresponding period of 2010. Gartner analysts said these two operating systems have the usability that consumers enjoy, the apps that consumers feel they need, and increasingly a portfolio of services delivered by the platform owner as well. Image: iPhone4, courtesy Apple |
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