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09 August 2010 ,
Written by Dhruv Tanwar
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The worldwide smartphone market grew 50% year-on-year in the second quarter of 2010, largely driven by makers of smartphones powered by Google's Android operating system, says IDC.
Vendors of converged mobile devices, better known as smartphones, shipped a total of 63 million units in the second quarter of 2010, as compared to 41.9 million units in the same quarter a year ago, IDC's Worldwide Quarterly Mobile Phone Tracker reported.
For the first half of 2010, vendors shipped 118.3 million units, up 54% from the 76.8 million units shipped during the first half of 2009.
Google's smartphone partners including HTC and Samsung posted the highest year-over-year growth rates in IDC's 2Q10 smartphone Top 10 vendor rankings. Four of the top ten vendors, all of whom predominantly ship Android-powered smartphones, posted year-over-year growth rates greater than 100%, IDC said, with the top spot in suppliers of Android devices for the last quarter, on a unit shipment basis, going to HTC.
"Emerging smartphone suppliers, such as HTC, that are allied closely with Google gained share at the expense of the historic top smartphone players last quarter," says Kevin Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker program. "This is largely a result of greater consumer interest in smartphones generally and Android devices in particular."
Market Outlook for 2010
IDC's Ramon Llamas, senior research analyst with the Mobile Devices Technology and Trends team, predicts this growth to continue in the second half of the year, setting up a critical starting point for 2011. it says the launch of more smartphone models is a given, “but just as important is the anticipated launch of several refreshed operating systems,” he says.
Llamas says, “BlackBerry and Symbian^3 are poised with fresh, yet familiar experiences while Windows Phone 7 promises a complete break from previous versions. All these are expected to launch in the second half of 2010, and their reception among end-users will indicate their future in this fast-growing segment of the market for 2011 and beyond." |