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SOFTWARE INDUSTRY NEWS |
Apple iPhone4 sales make it "most successful product launch" in company's history |
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Apple has said that it sold over 1.7 million iPhone 4 through Saturday, June 26, just three days after its launch on June 24. “This is the most successful product launch in Apple’s history,” said Steve Jobs, Apple’s CEO. “Even so, we apologize to those customers who were turned away because we did not have enough supply.”  Some media reports suggested demand for the iPhone 4 was largely driven by the need for replacement by owners of earlier versions of the popular device, while other news websites and blogs pointed to the likelyhood of the Facetime video call application as being the primary demand driver. Another report quoted an analyst predicting demand for the device hitting the eight million mark within the quarter, and 9.8 million in the next quarter. On 16 June, Apple said it and its carrier partners took pre-orders for over 600,000 new iPhone 4, the largest number of pre-orders Apple has ever taken in a single day. Owing to the higher-than-anticipated volume, Apple acknowledged approval system malfunctions, and turning away customers. “We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock,” it had said in a statement. A week later, on June 23 in a very brief statement Apple announced the white models of the iPhone 4 had been “more challenging to manufacture than expected” and therefore would not be available until the second half of July. |
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