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Apple is the world's most valuable brand – WPP |
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Skyrocketing a penomenonal 84 percent in value over the past year, Apple is now the most valuable brand in the world, bringing down the curtains on the four-year reign of Google at the top of the table, advertising and marketing giant WPP found in its sixth annual BrandZ Top 100 Most Valuable Global Brands study.  The Apple brand, as calculated by Millward Brown Optimor, a WPP company, increased in value by 859 percent since 2006, standing currently at $153.3 billion. Emerging markets account for 19 of the top 100 brands, Millward Brown Optimor found in its 2011 study of the Most Valuable Global Brands.Technology brands make up one-third of the Top 100 brands. he top three brands on the list are information technology companies, with the second and third place going to Google and IBM, respectively. Google's brand value was $111.5 billion while IBM's was $100.9 billion. Microsoft comes in at number five with $78.2 billion, wrapping up 40% of the top-ten list in favor of software companies. Facebook too made its debut on the Top 100 ranking this year at No. 35 with the highest increase in brand value, 246 percent, valuing the brand at $19.1 billion. The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, identifies and ranks the world’s most valuable 100 brands by their dollar value, an analysis based on financial data combined with consumer measures of brand equity. |
LISTS AND RESEARCH
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Global Software Top 100 - Edition 2011
- The Global Software Top 100 is a list of the world's largest software companies, ranked by annual software revenues. The list is based upon revenue information of 10,000+ IT companies worldwide.
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Software industry trends (2011)
- This research article (accompanying the Global Software Top 100) describes changes in the software industry playing field. It analyses trends and key players and forecasts future developments.
- Top hardware companies
- A list of the world's largest hardware companies.
- What happens in the hardware industry?
- Trends and analysis of the hardware industry and its key players.
- Top IT services companies
- A list of the world's largest IT services companies, ranked by annual services revenues. This link will take you to www.servicestop100.org.
- IT services companies: healthy growth
- What is happening in the IT services industry? Read this research publication to find out about trends and key players in the IT services industry.
- Top gaming companies (2010)
- Entertainment is good business, and gaming software companies are growing faster than the rest of the software industry. This research article discusses trends and key players in the gaming business.
- Top ERP companies
- A research publication about the world's leading players in enterprise software.
- Top security software companies
- A research publication discussing the world's leading publishers of security software: antivirus-, spamfiltering-, intrusion detection- and firewall software.
- The fastest growing software companies
- This research publication reveals the fastest growing software companies in the world.
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CRM companies: a short list
- A short list of the leading software companies selling Customer Relationship Management software; aimed at IT managers looking to purchase CRM software.
- Top software companies in the US (2010)
- A list of the largest software companies in the United States, ranked by annual software revenues. 2010 Edition, posted 15 December 2010.
- U.S. software industry trends (2010)
- A research publication discussing the trends and the key players in the software industry in the United States. Posted 15 December 2010.
- Top companies in the world (not just software)
- A general list of the largest companies in the world, ranked by revenues. Not just software companies; in fact, there are no software companies in it...
- Top IT companies
- A list of the largest IT companies in the world, ranked by annual revenues. Includes hardware, software and services.
