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SOFTWARE INDUSTRY NEWS |
Ask, Bing, Yahoo gain US search share in March, Google slips |
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 Data from two Internet measurement companies show that for the month of March 2010, search engines Ask.com, Microsoft's Bing, and Yahoo! Have strengthened their shares of the US search market, while Google slipped a notch. Experian Hitwise, an online comptitive intelligence service, announced today that Google made up for 69.97 percent of all US searches conducted in the four weeks ending March 27, 2010. Yahoo! Search, Bing and Ask received 15.04 percent, 9.62 percent and 3.44 percent, respectively. The remaining 69 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93 percent of US searches. Hitwise uses a sample of around 10 million US Internet users, with the data counted for Web searches only. 
Experian Hitwise also said that longer search queries, averaging searches of five to more than eight words in length, were flat this month. Searches of eight or more words increased 1 percent, while during the same time period shorter search queries - those averaging one to four words long - also remained flat month to month. One-word searches comprised the majority of searches, amounting to 22.98 percent of all queries. It said search engines continue to be the primary mode of navigation for Internet users for key industry categories.Comparing February 2010 with March 2010, automotive, business and finance, entertainment, news and media, shopping and social networking categories showed double-digit increases in their share of traffic coming directly from search engines. |
Reports in the media cited a report by digital measurement company comScore, which said Yahoo! Inc. gained share in the US Web-search market in March, halting around two quarters of down trend, rising to 16.9 percent from 16.8 percent in February. Microsoft's Bing, according to reports, posted a small but significant gain from 11.5 percent to 11.7 percent, while arch-rival Google, the current dominant force in online search, saw its share dip slightly to 65.1 percent from 65.5 percent. Ask.com's also improved its share marginally to 3.8 percent from 3.7 percent while AOL's maintained its share at 2.5 percent.LISTS AND RESEARCH
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