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Cisco plans to acquire ExtendMedia |
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Cisco has said that it plans to acquire privately-held ExtendMedia, a company that provides software-based Content Management Systems (CMS) that manage the complete life-cycle of video content through monetization for pay media and ad-supported business models. Terms of the deal were not disclosed.  Based in Newton, Mass., ExtendMedia has a huge employee base in Toronto, Canada. ExtendMedia will allow Cisco to help service providers deliver multi-screen offerings as the market transitions to IP video, the company said in a statement."As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience," said Enrique Rodriguez, senior vice president and general manager, Cisco's Service Provider Video Technology Group. Cisco says ExtendMedia's CMS software will integrate with its own IP video offerings, forming a core component of the company's next-generation video architecture. It sees the transaction completing during the first half of its 2011 fiscal, subject to standard closing conditions, which is when the bulk of ExtendMedia's team will integrate into its Service Provider Video Technology Group, while the ExtendMedia Sales and Professional Services teams will integrate into the Cisco's Sales and Advanced Services organizations. In toto, the acquisition will enable service providers to deploy next-generation, end-to-end video architecture that delivers the best consumer experience with access to any content, over any network, on any device. |
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