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SOFTWARE INDUSTRY NEWS |
comScore reports February 2010 US mobile subscriber market share |
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comScore, Inc., a company that measures the digital world, released data from its comScore MobiLens service, reporting key trends in the US mobile phone industry during the three month period between November 2009 and February 2010.  The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone platforms in the US according to their share of usage by current mobile subscribers age 13 and older. It also reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. OEM hand set manufacturer market share In the three month average ending in February 2010, 234 million Americans age 13 and older were mobile subscribers according to comScore, with device manufacturer Motorola taking the top spot with a 22.3 percent share of US mobile subscribers. LG ranked second with 21.7 percent share, followed closely by Samsung (21.4 percent share) in third place, Nokia in fourth(8.7 percent share) and RIM (8.2 percent share) closing up the top five. Smartphone Platform Market Share Around 45.4 million people in the US owned smartphones in an average month during the December to February period, up 21 percent from the three months ending November 2009, comScore said. RIM was the leading mobile smartphone platform in the US with 42.1 percent share of US smartphone subscribers, rising 1.3 percentage points as compared to the prior period. Apple ranked second with a 25.4 percent share followed by Microsoft at 15.1 percent, Google at nine percent (up 5.2 percentage points), and Palm at 5.4 percent. comScore's data shows Google’s Android platform making rapid gains in market share as more Android-compatible devices are introduced to the market. Mobile Content Usage In an average month during the December through February 2010, 64 percent of US mobile subscribers used text messaging on their mobile device, up 1.9 percentage points versus prior three months. Browsers were used by 29.4 percent of US mobile subscribers (up 2.4 percentage points), while subscribers who used downloaded applications made up 27.5 percent (up 1.8 percentage points). Access of social networking sites or blogs continued to grow, increasing 2.9 percentage points to 18 percent of mobile subscribers, comScore said. |
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