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Consumers concerned about online shopping safety – Avira Survey

27 September 2011 , Written by Dhruv Tanwar
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In a survey, security firm Avira has found 70 percent of consumers choosing either not to shop online or being concerned about their safety while navigating the Internet. The July 2011 survey of Avira users found only 30 percent respondents feeling secure enough to be worry free as they shop online.

Online_shoppingThe online shopping survey was presented to Avira’s website visitors during July, 2011 with the question: Do you feel secure while shopping online? There were just under 3,000 respondents, of whom  28.62% shopped online but feared personal data going to get into the wrong hands. Around 22.51% shopped only at known online retailers such as Amazon or iTunes, while 18.85% cited security concerns as a reason not to shop online. Just 15.65% believed shopping online so long as the method of paying and the financial transactions are always secure and 14.36% felt secure shopping online.

Sorin Mustaca, data security expert from Avira said everyday reports of data breaches, phishing attacks, and security vulnerabilities left consumers feeling unsafe. He recommends checking for a secure connection to the online store, doing a reputation-check about the website, and choosing payment methods that do not require upfront payments. “Always double check your bank accounts to make sure the amount you spent is the amount that was charged. If there is a discrepancy, contact the website where you made the purchase,” he recommends.
 

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