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Count of global business mobile email subscribers to cross 250 million by 2014 - IDC |
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A research report by IDC has predicted the number of subscribers globally to business mobile email to surpass 250 million by 2014.  Although revenues are forecast to grow at a compound annual growth rate (CAGR) of 13.2% over the 2009-2014 forecast period, the new International Data Corporation (IDC) report predicts the number of subscribers worldwide to grow at a CAGR of 36.5% through 2014. From a vendor perspective, IDC says that in 2009, the market was dominated by two players – RIM with $287.8 million in business mobile email revenues and a 57.2% market share (based on revenues), and Microsoft, which had a 71.5% share of the subscriber market in 2009, and experienced tremendous subscriber growth with its ubiquitous Exchange Active Sync across key OSs, including iPhone, Symbian, its own Windows Mobile, and webOS. According to IDC, multiple factors are contributing to this growth, including the rapid adoption of smart phones. Currently, IDC says, 20% of all mobile phones are smart phones and shipments are forecast to grow 55.4% in 2010. For corporate-liable deployments and individual-liable business use of smart phones, email is typically the first application enabled and one of the most pervasive. Such device growth affords strong business mobile email adoption over the next several years. Other factors driving the rapid adoption of mobile email include new players and innovations on the mobile OS front, and better service offerings from wireless carriers that include mobile data services. |
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