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Email due for an upgrade – Study

13 April 2010 , Written by Dhruv Tanwar
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Cisco announced the findings of a study conducted in January 2010 about end users' collaboration usage and preferences in the workplace. Examining the ever-changing landscape of collaboration, and assessing the growth of social networks, the poll found that of the respondents using social networking for work, 59 percent say that their usage of social networking has increased over the past year. The study also found that at 91 percent, email to be the most frequently used application for collaborating with others, but that what people want from their email is changing. Cisco says this points to the face that an evolution of email is warranted.

Cisco_logoThe study, conducted by Harris Research, polled over a thousand end-users from across the United States. It found that email is the preferred collaboration application at work for a variety of reasons, including an easily-accessible record of communication and the ability to communicate with many people at once. Email also ranked high among various collaboration tools on account of a high level of comfort in using the application to easily communicate with others both inside and outside organizations.

However, the Harris Research poll exposed certain “pain points” associated with the way most email solutions function today, which included too much irrelevant email (40%), and email lacking the ability to collaborate in real time (32%). End users also disliked the very limited storage (25%) and that there was no organizational structure to manage large volumes of email flowing into their inbox (21%).

Duncan Greatwood, senior director of engineering, Cisco Collaboration Software Group said he is not surprised with the findings of the poll, as the study reveals the need to innovate from current email offerings. “People want to use email as a platform to collaborate on documents, initiate an instant message or video conference, and have ample storage. They want to link their email into social networking tools that are tightly integrated and can help boost productivity.”

The poll also found that other applications being used to collaborate with others in the workplace include shared spaces (66%), voice calls and teleconferencing (66%), web conferencing (55%), video conferencing (35%), instant messaging (34%), and social networking (17%). Half of those using social networking for work by-pass IT restrictions to do so, Cisco's statement said, with the study participants who prefer using social networks indicating that they would like to have control over who sees their content as well as be able to share with groups of users using different tools. The respondents also indicated the desire to collaborate in real time without having to open up an additional application.
 

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