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EMC to acquire data warehousing company Greenplum

07 July 2010 , Written by Dhruv Tanwar
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EMC Corporation has said that it will acquire California-based privately-held Greenplum, Inc., a provider of disruptive data warehousing technology that is a key enabler of "big data" clouds and self-service analytics.

EMC did not disclose the value of the deal, which will see Greenplum be the foundation of EMC's new data computing product division within the company's
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Information Infrastructure business once the acquisition closes.

Greenplum utilizes a "shared-nothing" massively parallel processing (MPP) architecture designed from the ground up for analytical processing using virtualized x86 infrastructure. Greenplum can deliver 10 to 100 times the performance of traditional database software at a dramatically lower cost, EMC said in its statement. Data-driven businesses around the world, including NASDAQ OMX, NYSE Euronext, Skype, Equifax, T-Mobile and Fox Interactive Media have adopted Greenplum for sophisticated, high-performance data analytics.

EMC said the acquisition would be an all-cash transaction, expected to be completed during the first quarter of 2010, and would not have a material impact on the company's 2010 fiscal year financial outlook.

Pat Gelsinger, President and Chief Operating Officer, EMC Information Infrastructure Products, said that the data warehousing world is about to change and  Greenplum is positioned to emerge as the leader in this industry shift toward 'big data' analytics. He said Greenplum's technology plus EMC's virtualized Private Cloud infrastructure provides customers, today, with a solution for tomorrow's 'big-data' challenges.

EMC said new forms of data in mind boggling quantities are emerging faster than ever before due to always-on networks, the Web, a flood of consumer content, surveillance systems, sensors and the like. The company quoted a recent report by IDC that predicted digital data created annually to grow 44 fold over the next 10 years.
 

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