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SOFTWARE INDUSTRY NEWS |
Ever-popular Tetris marks 100 million mobile downloads |
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Blue Planet Software, Inc., the company that manages the exclusive licensing rights to the Tetris game, and EA Mobile, a division of Electronic Arts Inc., held a pres conference at the EA Montreal studio to announce the milestone of Tetris reaching over 100 million paid downloads on mobile phones since 2005. Tetris has become a pre-eminent game for the mobile platform. EA Mobile became the exclusive mobile publisher for Tetris in 2006, and has since brought a number of Tetris games to almost all mobile platforms including the App Store. “Tetris on mobile will never go away,” said Henk Rogers, CEO of Blue Planet Software. “As mobile devices get into the hands of more people, so does Tetris. People are always looking for ways to fill their time—be it in waiting rooms or on the bus—and with the advent of touch screens and improved platforms, our eyes are opened to a whole new way to develop games. After Tetris’ success with the Game Boy in 1989, we always hoped that potential would carry over into today’s mobile devices. It’s a testament to the game’s staying power that it remains popular on today’s most modern technology.” Over its 25-year history, Tetris has been sold on almost every gaming platform. Currently, its greatest growth is still evolving across mobile platforms. “Tetris is the biggest franchise in mobile gaming, which speaks to the evergreen nature of the brand and the fact that it translates to any platform,” said Adam Sussman, VP Worldwide Publishing for EA Mobile. In addition to reaching this mobile milestone, the Tetris brand has created numerous headlines over the past year. Currently celebrating its 25th Anniversary, which officially kicked-off in June 2009, September 2009 saw a scientific study published by BMC Research Notes that showed participants who played the Tetris game over time had increased efficiency and a thicker cortex in areas of the brain linked to critical thinking and coordinated movement. Tetris was created in 1984 by Russian-born mathematician Alexey Pajitnov. It has since evolved into a success model for the gaming industry. Tetris was first made available on mobile in 2001, the product of collaboration between Rogers and Takeshi Miyaji of Japan’s G-mode. “Tetris provided the crucial building blocks for our company when we started 10 years ago,” said Miyaji, president of G-mode, the exclusive distributor of Tetris in Japan. “Just this past year alone our ‘Tetris League’ game in Japan has been played nearly 100 million times.” |
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