LOGIN
REGISTER
NEWSLETTER
RSS
SOFTWARE INDUSTRY NEWS |
Forrester Research ranks email marketing leaders |
|
|
In its December 2009 report titled “Forrester Wave: Email Marketing Service Providers, Q4 2009,” Forrester Research has ranked eight email marketing service vendors in the leaders quadrant of providers. Evaluating 15 email marketing service providers (ESPs), or vendors, against 69 criteria, Forrester ranked Responsys and ExactTarget at the front of the leader pack, with Acxiom in the same quadrant. On its website, Forrester said all eight leaders were narrowly separated and achieved “Leader” status through innovation and a commitment to advancing client education and sophistication. The 15 evaluated vendors were Acxiom, Alterian, BlueHornet, ClickSquared, Datran Media, e-Dialog, Emailvision, Epsilon, ExactTarget, Experian Marketing Services, Lyris, Responsys, Silverpop, Yesmail, and Zeta Interactive. Responsys provides on–demand email and cross–channel marketing solutions. The company was previously named as a "Strong Performer" by Forrester Research in its report, "The Forrester Wave™: Cross–Channel Campaign Management (CCCM),” also published in December 2009. In that report, Responsys was positioned as "the only exclusively on–demand vendor and email powerhouse that now extends into CCCM." ExactTarget accompanied Responsys “at the front of the Leader pack” with perfect scores in product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction. Forrester said ExactTarget vastly expanded its organization to cater to marketers in any market segment. Forrester said Acxiom was “well equipped to manage large global enterprises particularly in a full-service manner” and had directed investments and organizational development toward digital and multichannel strategies that “create, integrate and optimize engaged consumer experiences across a growing list of channels globally: email, direct mail, mobile, social, Web, display ads, and digital TV.” The research agency said Acxiom was quick in integrating mobile and social functionality “to meet the growing needs of the email marketer.” |
LISTS AND RESEARCH
-
Global Software Top 100 - Edition 2011
- The Global Software Top 100 is a list of the world's largest software companies, ranked by annual software revenues. The list is based upon revenue information of 10,000+ IT companies worldwide.
-
Software industry trends (2011)
- This research article (accompanying the Global Software Top 100) describes changes in the software industry playing field. It analyses trends and key players and forecasts future developments.
- Top hardware companies
- A list of the world's largest hardware companies.
- What happens in the hardware industry?
- Trends and analysis of the hardware industry and its key players.
- Top IT services companies
- A list of the world's largest IT services companies, ranked by annual services revenues. This link will take you to www.servicestop100.org.
- IT services companies: healthy growth
- What is happening in the IT services industry? Read this research publication to find out about trends and key players in the IT services industry.
- Top gaming companies (2010)
- Entertainment is good business, and gaming software companies are growing faster than the rest of the software industry. This research article discusses trends and key players in the gaming business.
- Top ERP companies
- A research publication about the world's leading players in enterprise software.
- Top security software companies
- A research publication discussing the world's leading publishers of security software: antivirus-, spamfiltering-, intrusion detection- and firewall software.
- The fastest growing software companies
- This research publication reveals the fastest growing software companies in the world.
-
CRM companies: a short list
- A short list of the leading software companies selling Customer Relationship Management software; aimed at IT managers looking to purchase CRM software.
- Top software companies in the US (2010)
- A list of the largest software companies in the United States, ranked by annual software revenues. 2010 Edition, posted 15 December 2010.
- U.S. software industry trends (2010)
- A research publication discussing the trends and the key players in the software industry in the United States. Posted 15 December 2010.
- Top companies in the world (not just software)
- A general list of the largest companies in the world, ranked by revenues. Not just software companies; in fact, there are no software companies in it...
- Top IT companies
- A list of the largest IT companies in the world, ranked by annual revenues. Includes hardware, software and services.
