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11 June 2011 ,
Written by Dhruv Tanwar
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Microsoft Chairman Bill Gates and Robin Li, and Robin Li, CEO of China’s popular search engine Baidu have announced an alliance for public health. The pioneering initiative of this alliance will try to get smokers to kick the habit.
Reports quoted government statistics as pegging the number of annual smoking related deaths in China at around 1 million, with almost a third of Chinese adults, or 300 million people, being smokers.
The alliance was announced at a press conference in Beijing, where both Bill Gates and Robin Li were present. Gates talked about Baidu's reach as a way to sending out health-related messages. Also present at the conference was China's Vice Health Minister Huang Jiefu.
According to the Bill & Melinda Gates Foundation website, the Bloomberg Family Foundation in May 2008 had given a three-year grant to reverse the global epidemic of tobacco use for $9,571,875. In April 2009, the Bill & Melinda Gates Foundation also granted the Chinese Ministry of Health $33,181,020 for a program of innovative tools and delivery approaches to improve TB control in China for a period of five years. |