News

Geo-location key to sustainable outsourced data storage and cloud services – Gartner

30 June 2011 , Written by Dhruv Tanwar
Bookmark and Share


Though cloud computing services are widely seen as 'greener' than owning and running in-house technology infrastructure, Gartner says geographic location is the real key to more sustainable outsourced data storage and services.

Gartner's estimates almost 50 percent of operating costs being associated with heating and cooling, cloud_geo_locationwhich makes energy consumption, efficiency, monitoring and management a dominant trend in data center operations over the coming five years. The firm says its own research conducted recently showed that more than there are 30% potential savings in operating costs in terms of electricity when efficiency design principles are incorporated, as well as lower upfront capital costs. As an example, the firm points to the case of Australia, which generates around 92% of its energy from fossil fuels, while neighbor New Zealand is regarded as relatively green and classed as a low-emission intensity country. Gartner says the development of IT storage and services in New Zealand, leveraging the vast and established renewable energy sources such as geothermal, wind, tidal and hydro power, could provide the basis for a substantial content-based economic model.

Factors influencing geographic location, according to Gartner, include the longer-term availability and cost of electricity, communications infrastructure and data latency issues, data privacy, the need to ensure that latency-sensitive services (such as stock market transactions, issues of national security) are securely and proximally located, the presence of a local skilled IT services workforce, and an advantageous local taxation regime that encourages long-term public/private procurement strategies for electricity and other key resources.

“Truly sustainable computing needs to combine energy-efficient technologies and the use of reliably available low-emission electricity, which may prompt significant changes to the geolocation of data storage and other services in the long term,” said Marcus Blosch, research vice president at Gartner. “Just as labor arbitrage has driven some aspects of business process outsourcing activities, emissions arbitrage will play an increasingly significant role for outsourced IT storage and services.”
 

LISTS AND RESEARCH

  • list Global Software Top 100 - Edition 2011
    • The Global Software Top 100 is a list of the world's largest software companies, ranked by annual software revenues. The list is based upon revenue information of 10,000+ IT companies worldwide.
  • Software industry trends (2011)
    • This research article (accompanying the Global Software Top 100) describes changes in the software industry playing field. It analyses trends and key players and forecasts future developments.
  • Top hardware companies
    • A list of the world's largest hardware companies.
  • What happens in the hardware industry?
    • Trends and analysis of the hardware industry and its key players.
  • Top IT services companies
    • A list of the world's largest IT services companies, ranked by annual services revenues. This link will take you to www.servicestop100.org.
  • IT services companies: healthy growth
    • What is happening in the IT services industry? Read this research publication to find out about trends and key players in the IT services industry.
  • Top gaming companies (2010)
    • Entertainment is good business, and gaming software companies are growing faster than the rest of the software industry. This research article discusses trends and key players in the gaming business.
  • Top ERP companies
    • A research publication about the world's leading players in enterprise software.
  • Top security software companies
    • A research publication discussing the world's leading publishers of security software: antivirus-, spamfiltering-, intrusion detection- and firewall software.
  • The fastest growing software companies
    • This research publication reveals the fastest growing software companies in the world.
  • CRM companies: a short list
    • A short list of the leading software companies selling Customer Relationship Management software; aimed at IT managers looking to purchase CRM software.
  • Top software companies in the US (2010)
    • A list of the largest software companies in the United States, ranked by annual software revenues. 2010 Edition, posted 15 December 2010.
  • U.S. software industry trends (2010)
    • A research publication discussing the trends and the key players in the software industry in the United States. Posted 15 December 2010.
  • Top companies in the world (not just software)
    • A general list of the largest companies in the world, ranked by revenues. Not just software companies; in fact, there are no software companies in it...
  • Top IT companies
    • A list of the largest IT companies in the world, ranked by annual revenues. Includes hardware, software and services.

POPULAR NEWS

RECENT NEWS