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Global mobile payments adoption to break records in 2010 – Gartner |
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The number of mobile payment users worldwide will exceed 108.6 million in 2010, a 54.5 percent increase from 2009, when there were 70.2 million users, according to Gartner, Inc. Mobile payment users will represent 2.1 percent of all mobile users in 2010.  Sandy Shen, research director at Gartner said the growth would be strong in developing markets in Asia, Eastern Europe, the Middle East and Africa, while adoption in North America and Western Europe lags due to other “plentiful choices of payment instruments that consumers have.” Offerings for developed markets, Gartner says, will take a different format, as the service needs to be built on top of existing payment behavior and infrastructure “so that users can choose any channel — retail, phone, online or mobile — that suits their context at the moment of payment." Gartner says Asia Pacific, as the leading region with mobile payment users, will see mobile payment surpass 62.8 million in 2010, representing 2.6 percent of all mobile users. In Europe, the Middle East and Africa (EMEA), mobile payment users will total 27.1 million and represent 2.1 percent of all mobile users in the region. In North America, mobile payment users will number 3.5 million and represent 1.1 percent of all mobile users in the region. The demand for mobile payments, Shen said, is driven by the unbanked and underbanked populations that do not have ready access to banking infrastructure or computers, positioning mobile as the natural choice. Short Message Service (SMS) remains the dominant mobile payment technology, as its ubiquity and ease of use makes it the technology of choice, not just for consumers in developing markets but also for users in developed markets. Wireless Application Protocol (WAP) or Mobile Internet can support either downloadable clients or mobile browsers, as is more frequently used by consumers in developed markets due to the higher penetration of data-capable phones and active data plans. Gartner also said that numerous financial institutions have failed to see the business case of Near Field Communication (NFC) payment, in particular, which offers similar functionality to contactless cards but with the added complexity of dealing with mobile carriers and other ecosystem partners.
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