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SOFTWARE INDUSTRY NEWS |
Google acquires online photo editor Picnik |
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Google's latest acquisition is that of Picnik, an online photo editing service that allows users to edit digital photos in their browser, without the need to purchase or download any software. Picnik is reported to be amongst the pioneers who carried photo editing into the cloud environment.  Picnik is Google's third acquisition this year, with the first two being the social search engine Aardvark and the mobile web email service reMail that it acquired last month. The third acquisition is almost in keeping with CEO Eric Schmidt's stated position of trying for at least one small acquisition every month. Reports said Google has acquired around eight companies in the past six months. It is speculated that Picnik will add weight to Google's Picasa photo sharing service, with which it is already integrated. The acquisition also spells potential issues for other competing users of Picnik, such as Yahoo! Which uses Picnik to allow users edit pictures inside the mail application, and Facebook and Flickr, both of whom are reported to have integrated the application on their sites. For now,Picnik has clarified on its blog that “Nothing is changing right away” with the w”orld’s most fun online photo editor, with millions of visitors every month”. It did say that “Picnik now has more potential than ever before.” Google too, in its blog, said “We're not announcing any significant changes to Picnik today, though we'll be working hard on integration and new features. As well, we'd like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo sharing sites, make edits in the cloud and then save and share to all relevant networks.” Brian Axe, Google's Product Management Director encouraged users to “head to Picnik, import some of your photos from Picasa Web Albums, Flickr or Facebook and try your hand at photo editing in the cloud!” |
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