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SOFTWARE INDUSTRY NEWS |
Google acquires Slide |
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Google has announced that it has acquired Slide, which it described as a “a social technology company with an extensive history of building new ways for people to connect with others across numerous platforms online.”  Slide is a pioneering app developer for social networking sites such as Facebook and MySpace and describes itself as a “community-driven entertainment company.” The company has a portfolio of fun apps and virtual communities including SuperPoke! Pets, Top Fish, SPP Ranch and SuperPocus Academy of Magic. Founded in 2005, the company is headquartered in San Francisco and has 125 employees. Its investors include Mayfield Fund, Blue Run Ventures, Khosla Ventures and Founders Fund, and boasts a reach of over 27 million unique users per month across more than 200 countries.Google said that the future of social entertainment, where Slide’s vision is to build communities that fuel the creation and distribution of virtual goods, is a market forecast to hit at least $1.6 billion in the US this year. “Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web,” David Glazer, Google's Engineering Director said in a blogpost. Though both Google and Slide were silent about the value of the deal, media reports speculated it to be anywhere between $182 - $228 million. |
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