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Google buys Widevine |
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Google has said that it has agreed to acquire Widevine, a company that provides “digital media solutions for the delivery of digital entertainment to any device.” In a blogpost, Google said that given the rapid improving in broadband and wireless speeds and the spread of powerful  smartphones that feature higher resolution screens, video everywhere is becoming a reality, with streaming rapidly becoming “standard” for finding video content. “We’ve seen this on YouTube—where we get over 2 billion views every day—but it’s much bigger than that, as proven by the increasing popularity of movie subscription services and tablets,” the post by Product Management VP Mario Queiroz read.Widevine, Google said, provides better video delivery for businesses of all kinds and has partnerships across the ecosystem that makes its on demand services efficient and secure for media companies, and ultimately more available and convenient for users. "By working with Google, we are even further committed to the consumer Internet video experience and to the needs of content owners. Widevine will continue to supply the industry with leading video optimization and content protection solutions. We are excited to have access to Google's vast resources as we continue to improve our products, support our customers, and meet the future needs of consumers, content owners, service providers and device manufacturers everywhere,” said Widevine CEO Brian Baker. Google said it would maintain Widevine’s agreements and provide support for existing and future clients. It said it palns to build upon Widevine’s technology “to enhance both their products and our own.” Privately held Widevine is headquartered in Seattle, WA, and is funded by Constellation Ventures, Cisco Systems, Charter Ventures, Dai Nippon Printing Co., Ltd. (DNP), Pacesetter Capital Group, The Phoenix Partners, TELUS and VantagePoint Venture Partners. |
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