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SOFTWARE INDUSTRY NEWS |
Google launches URL shortening service |
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In an updated version of the Google Toolbar and FeedBurner, Google today announced that it has launched a new URL shortening service called the Google URL Shortener. Thereafter, in its official blog, Google software engineers Muthu Muthusrinivasan, Ben D'Angelo and Devin Mullins explained the rationale behind Google's own URL shortener, which is bound to compete head-to-head with existing popular services such as Bit.ly and TinyURL. “People share a lot of links online,” the trio said in the blog post. “This is particularly true as microblogging services such as Twitter have grown in popularity. If you're not familiar with them, URL shorteners basically squeeze a long URL into fewer characters to make it easier to share with others. With character limits in tweets, status updates and other modes of short form publishing, a shorter URL leaves more room to say what's on your mind — and that's why people use them.” Google says that via its own shortening service, people using the Google Toolbar and FeedBurner would find it immensely easier and quicker to share, post and email links since the URL shortening service is always at hand. The other reasons offered for this yet-another-shortening-service were the three S's, including the Stability of Google's infrastructure and uptime, Security in the form of an automatic check of the shortened URLs to detect sites that may be malicious, and Speed - Google says its quick and will get quicker as it continues to “iterate and improve.” Google URL Shortener is currently available for Google products and not for broader consumer use. A visit to http://goo.gl/ brings up a message that reminds you that the Google URL shortener is not a stand-alone service and can't be used to shorten links directly. The message says that for now the shortener available only via the Google Toolbar and FeedBurner, and holds out of promise of a wider rollout sometime in the future. |
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