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Google moves to converge the wallet with the cellphone |
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At its New York City office, Google along with Citi, MasterCard, First Data and Sprint demonstrated its new Google Wallet app that aims to convert the phone into the wallet. The app enables users to tap-and-pay using their phones and near field communication (NFC), and is presently undergoing tests, pending release.  Google says Wallet will simplify shopping for both businesses and consumers by easing the pay-and-save process for users while giving merchants more ways to offer coupons and loyalty programs and bridging the gap between online and offline commerce. As a mobile app, Wallet will store credit cards, offers, loyalty cards and gift cards without the bulk of plastic and allow tap-to-pay with concurrent redemption of offers and earnings in loyalty points. Other applications forseen for Wallet include boarding passes, tickets, ID and keys.“At first, Google Wallet will support both Citi MasterCard and a Google Prepaid Card, which you’ll be able to fund with almost any payment card,” Google said in its statement. Users can tap their phone to pay wherever MasterCard PayPass is accepted. Google Wallet will also sync Google Offers, allowing users to to redeem via NFC at participating SingleTap™ merchants, or by displaying the barcode at check out. Google said many merchants are working to integrate their offers and loyalty programs with Google Wallet. Google plans to develop APIs that will help integration of Google Wallet with numerous partners, though initially it will be compatible with its own Nexus S 4G by Google and available on Sprint. |
LISTS AND RESEARCH
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Global Software Top 100 - Edition 2011
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CRM companies: a short list
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