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Google prioritizes the Inbox

31 August 2010 , Written by Dhruv Tanwar
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Google may get a lot of thank you email messages soon, and may even need to prioritize them in its own Inbox.

The Internet company has come up with what could be one of the most needed features for email in present times – a feature that rescues people from the increasingly overwhelming volume of email heading into the Inbox.

gmail_priority_inbox_quick_guideGmail now has a Priority Inbox, albeit still in “beta”, which splits a user's inbox into three sections: “Important and unread,” “Starred” and “Everything else”. This “experimental new way” of taking on information overload has been created to help users separate the “bologna” from the important, the modern-day email equivalent of what an personal assistant would have done upon receiving a bunch of snail mail from the mailroom back in the “good old days.”

Google says the Priority Inbox can tackle increasing volume of non-spam email that is most often low priority and can wait to be attended to. It has evolved Gmail's spam filter to help users separate this "bologna" from the important stuff, without requiring the user to set up complex rules for incoming mail. As messages come in, Gmail flags the important, using a variety of signals to predict which messages are truly important, by using broad parameters such as the most emailed people in a user's list, and messages that have been opened and replied to previously.

“And as you use Gmail, it will get better at categorizing messages for you. You can help it get better by clicking the  or  buttons at the top of the inbox to correctly mark a conversation as important or not important,” Software Engineer Doug Aberdeen explained on the official blog. Priority Inbox will find its way to all Gmail users, including those who use Google Apps, over the coming week.
 

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