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SOFTWARE INDUSTRY NEWS |
Google testing own phone on employees with possible early 2010 launch |
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Google, as part of its constant experiments with new products and technologies, ask employees to test these products for quick feedback and suggestions for improvements, a process it calls “dogfooding”. This time around, the dog food being tested is said to be a Google phone. In a teaser blog post ahead of the weekend, which set the media abuzz, Google's vice president of product management Mario Queiroz said the current dog food is the concept of a “mobile lab, which is a device that combines innovative hardware from a partner with software that runs on Android to experiment with new mobile features and capabilities.” It said that this highly confidential process does not allow for any details to be shared yet, but this post was enough for reports of a Google Phone in the offing, with launch dates rumored as early as January 2010. Google's phone is viewed as a direct competitor to Apple Inc.'s iPhone, Research in Motion's Blackberry and other Windows and Andriod-based phones. Reports in the media, including one on The Wall Street Journal, speculated that Google would sell this phone directly to consumers instead of following the conventional route of marketing it bundled with the services of a particular telecom service provider. This would significantly widen its reach as consumers could then use it with any compatible service provider. A report in the New York Times quoted anonymous Google employees as saying that the phone was, in fact, manufactured by Taiwanese telecommunications giant HTC. It was described as “thinner than Apple’s iPhone with a slightly larger touch screen” the report said that it could well find its way to the market as early as January. Other reports named the phone as “nexus one”. The first phone with Google's Android operating system, the GI, was launched in September 2008 and was marketed by T-Mobile USA. Last month, US wireless company Verizon Wireless launched the Droid, known as the Motorola Milestone in the UK market, as the first smart phone to run Android 2.0. The phone bagged the top slot in Time Magazine's “Top 10 Everything of 2009” list. |
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