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SOFTWARE INDUSTRY NEWS |
Google's Admob plans under FTC scanner, Yelp talks crumble |
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Google's proposed acquisition of mobile advertising provider AdMob, valued at around $750 million, has attracted the interest of the Federal Trade Commission (FTC), which has asked for more information about the deal. Google says that the mobile advertising space is highly competitive and growing rapidly, and has over a dozen mobile ad networks. In a blog post, Paul Feng, Group Product Manager said that since announcing its acquisition plans for AdMob it has received positive reactions from advertisers and publishers who see a combined AdMob-Google setup improving the effectiveness of mobile display advertising. Therefore, Google said, it did not anticipate any regulatory issues to the deal, even though now it has received a “second request” from the FTC asking for more information to complete their review of the deal. However, Google admitted in its post that it would be a while before the deal closes, as it would have to wait till the FTC finishes its evaluation and “conclude that the rapidly growing mobile advertising space will remain highly competitive after this deal closes.” Google has promised its cooperation to the FTC review. Other reports said talks been Google and Yelp have all but come to an end, with some blaming the breakdown a lack of transparency from Yelp, while others speculating that Yelp declined Google's advances in the hope of a better valuation. Technology blog Tech Crunch and the New York Times reported earlier during the week that talks had broken down. |
LISTS AND RESEARCH
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Global Software Top 100 - Edition 2011
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CRM companies: a short list
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