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SOFTWARE INDUSTRY NEWS |
Holiday online sales jumps 5 percent |
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Digital marketing intelligence provider comScore has said that this holiday season, on line retail jumped 5% to hit the $27 billion mark in the 2009 holiday shopping season between 01 November and Christmas Eve. Characterized by an early start and a strong finish, comScore noted that larger on line retailers outperformed smaller ones, with consumer electronics showing the strongest growth. The approximately vale of on line retail between November 1 and December 25 was $27 billion, representing an increase of around 5 percent over the 2008 holiday season. For the period from Black Friday through Christmas Eve, and after adjusting for the additional shopping day in 2009, sales grew by approximately 3.5 percent, comScore said. “Following last year’s disappointing performance when sales fell by 3 percent, the e-commerce sector saw a positive 2009 holiday shopping season with sales up by 5 percent,” said comScore chairman Gian Fulgoni. Fulgoni said that the sales growth this year was driven by a continued increase in the number of people buying on line, though the amount spent per buyer declined somewhat on account of economic challenges faced by consumers. Early retailer promotions ensured a strong start to the season, which ended strong as well on account of snow storms that occurred the weekend of Dec 19 – 20 and retailers’ willingness to offer free shipping later in the season. ComScore said that this year, retailers substantially boosted their use of social network marketing, with larger retailers significantly outperforming their smaller competitors. It said that retailers with sufficient financial resources and a willingness to invest in aggressive marketing and free shipping offers were clear winners. In terms of individual product categories, consumer electronics, jewelry and watches were favorites. |
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