LOGIN
REGISTER
NEWSLETTER
RSS
SOFTWARE INDUSTRY NEWS |
IBM buys web analytics company Coremetrics |
|
|
IBM has announced a definitive agreement to acquire Coremetrics, a privately-held web analytics software company. The San Mateo, CA, based company, IBM said , would expand its business analytics capabilities by enabling organizations to use a cloud-based delivery model to gain real-time insight into consumer interactions internally and through social media networks. This in turn is expected to help develop faster, more targeted marketing campaigns. The financial terms of the deal were not disclosed.  Coremetrics is web analytics company whose products help businesses optimize their marketing programs. Over 2,100 online brands world wide use Coremetrics' Software as a Service (SaaS) to optimize their online marketing. The company's solutions include real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. Investors in Coremetrics include Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners. IBM said that since organizations are increasingly looking for ways to optimize their marketing processes and gain deeper insights into client demands to drive brand loyalty through personalized customer interactions., they are faced with an increasingly complex set of digital outlets to interact with customers. These range from websites and mobile applications to e-mail and social media sites. Consequently, businesses must continuously focus on enhancing the customer brand experience and respond quickly to marketplace changes to differentiate themselves. By acquiring Coremetrics, IBM said it will be able to deliver new business analytics solutions with the web analytics capabilities clients need to help measure the effectiveness of their marketing campaigns and understand the shopping habits, likes and dislikes of their customers. Additionally, Coremetrics software complements IBM's existing software and services portfolio of offerings from WebSphere, information management and business analytics and optimization. Upon closing, Coremetrics will be a part of IBM's application and integration middleware portfolio, which provides the backbone of transaction processing on the Web and powers many of the world's leading retail sites. IBM said it would continue to support and enhance Coremetrics' technologies and clients while allowing them to take advantage of the broader IBM portfolio. Coremetrics approximately 230 employees will be integrated into IBM. The deal is expected to close in the third quarter of 2010, regulatory approvals and customary closing conditions notwithstanding. |
LISTS AND RESEARCH
-
Global Software Top 100 - Edition 2011
- The Global Software Top 100 is a list of the world's largest software companies, ranked by annual software revenues. The list is based upon revenue information of 10,000+ IT companies worldwide.
-
Software industry trends (2011)
- This research article (accompanying the Global Software Top 100) describes changes in the software industry playing field. It analyses trends and key players and forecasts future developments.
- Top hardware companies
- A list of the world's largest hardware companies.
- What happens in the hardware industry?
- Trends and analysis of the hardware industry and its key players.
- Top IT services companies
- A list of the world's largest IT services companies, ranked by annual services revenues. This link will take you to www.servicestop100.org.
- IT services companies: healthy growth
- What is happening in the IT services industry? Read this research publication to find out about trends and key players in the IT services industry.
- Top gaming companies (2010)
- Entertainment is good business, and gaming software companies are growing faster than the rest of the software industry. This research article discusses trends and key players in the gaming business.
- Top ERP companies
- A research publication about the world's leading players in enterprise software.
- Top security software companies
- A research publication discussing the world's leading publishers of security software: antivirus-, spamfiltering-, intrusion detection- and firewall software.
- The fastest growing software companies
- This research publication reveals the fastest growing software companies in the world.
-
CRM companies: a short list
- A short list of the leading software companies selling Customer Relationship Management software; aimed at IT managers looking to purchase CRM software.
- Top software companies in the US (2010)
- A list of the largest software companies in the United States, ranked by annual software revenues. 2010 Edition, posted 15 December 2010.
- U.S. software industry trends (2010)
- A research publication discussing the trends and the key players in the software industry in the United States. Posted 15 December 2010.
- Top companies in the world (not just software)
- A general list of the largest companies in the world, ranked by revenues. Not just software companies; in fact, there are no software companies in it...
- Top IT companies
- A list of the largest IT companies in the world, ranked by annual revenues. Includes hardware, software and services.
