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SOFTWARE INDUSTRY NEWS |
IBM to acquire Unica Corporation |
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IBM has said that it will acquire marketing software company Unica Corporation in a cash transaction priced at $21 per share, or at a net price of approximately $480 million, after adjusting for cash.  Unica is a publicly held company based in Waltham, Mass. Unica has over 1,500 global customers across a range of industries including financial services, insurance, retail telecommunications, travel and hospitality. Customers include Best Buy, eBay, ING, Monster, Starwood and US Cellular. The acquisition, IBM said, will expand its ability to help organizations analyze and predict customer preferences and develop more targeted marketing campaigns. IBM expects the transaction to close during the fourth quarter of 2010, subject to Unica shareholder approval and customary closing conditions.IBM said the acquisition expands its portfolio of industry software solutions designed to help companies automate, manage, and accelerate core business processes across marketing, demand generation, sales, order processing and fulfillment. In tandem with the recent Sterling Commerce and Coremetrics acquisitions, IBM said the Unica acquisition will add strength to its ability to support customers increasing demands in this growing market. Unica's 500 employees will be integrated into IBM’s Software Solutions Group, which includes a range of industry-focused offerings. Unica will complement the IBM's Business Analytics and Optimization Consulting organization - a team of around 5,000 consultants and a network of analytics solution centers, backed by an overall investment of more than $11 billion in acquisitions in the last five years. |
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