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SOFTWARE INDUSTRY NEWS |
IDC predicts speed for the US Mobile Broadband market |
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According to a new International Data Corporation (IDC) forecast, the US mobile broadband market will grow from 6.5 million subscribers in 2009 to 30.2 million in 2014, which accounts for a compound annual growth rate (CAGR) of 36.1% over the forecast period.  IDC says the introduction of subsidized netbooks and tablets, changes to pricing structures, and the early availability of 4G with WiMAX with upcoming LTE deployments have started to spur interest among the consumer segment about the power of mobile broadband as a secondary access method beyond wired broadband. IDC said that although the possibility of mobile broadband becoming a primary access technology “remains a figment of our imagination,” it is not beyond the realm of possibility in for the longer term. Summing up the market, IDC said the market has been slow to gain momentum over the past several years, taking some significant steps only during the past 18 months towards broader adoption beyond the traditional mobile worker. Carrie MacGillivray, program manager, Mobility Services at IDC said that diversity in pricing plans, new mobile devices that support broadband connections, with the promise of 4G connectivity has pushed mobile broadband up in importance for both consumers adopting the service and the operators offering connectivity. Wirelessly connected devices are also anticipated to have a positive impact on this market, with devices such as tablets that are rich in digital media experiences becoming broadly available and consumed, which in turn drive the appetite for instantaneous connectivity that will spur growth around mobile broadband. |
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