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SOFTWARE INDUSTRY NEWS |
Informatica acquires 29West |
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Informatica Corporation, the data integration software company has announced that it has completed the acquisition of 29West Inc, a pioneer in Ultra-Low Latency Messaging (ULLM) technology. 29West was founded in 2002, and has its headquarters in Warrenville, Illinois. 29West ULLM technology is used by customers to send and receive millions of messages per second with microsecond delivery times for zero-latency data delivery. Informatica says that with the addition of 29West’s zero-latency capabilities, it now provides a zero-latency data integration platform to address the entire range of data delivery requirements.  Girish Pancha, executive vice president, Data Integration Product Division, Informatica said that the acquisition of 29West advances Informatica’s tech-leadership and “further strengthens our business in financial services, and expands our addressable market with another adjacent category – ULLM.” 29West provides an order of magnitude improvement in latency, throughput and predictability compared with traditional data delivery approaches, including hand coding and near real-time messaging systems. Informatica said that by one estimate as quoted by “Wall Street's Quest To Process Data At The Speed Of Light, Martin, R, InformationWeek April 2007,” a millisecond of latency is worth $100 million a year to a major brokerage firm. Over a hundred financial services companies use 29West for mission-critical business operations, including automated trading. Informatica also said that 29West expands Informatica’s addressable market by adding another adjacent category, ULLM. It said customers across multiple industries, and not just financial services, require zero-latency data delivery, even as Informatica current customers use traditional messaging products for near real-time data integration projects. Mark Mahowald, CEO of 29West said 29West’ ULLM technology and Informatica would together help deliver zero-latency data integration and the firm's existing financial services customers would benefit from using a single unified platform to address enterprise-wide initiatives. He was also optimistic about bringing zero-latency data integration to industries outside financial services, such as telecommunications and government. |
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