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Microsoft-nurtured start up helps navigate email swamp

23 September 2010 , Written by Dhruv Tanwar
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A Microsoft-nurtured start up company called Liaise has brought out its solution by the same name to help information workers battle e-mail overload and keep track of deliverables, their due dates and their owners.

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The new collaboration software, also called Liaise, allows teams and individuals who send and receive hundreds of e-mails a day stay in control of the action items mentioned in their messages. Designed to work seamlessly with Microsoft's Outlook, Liaise uses a natural language processing engine to capture, organize and prioritize action items in both incoming and outgoing messages. It automatically annotates messages with five parameters - the name of the initiative, issues or actions, people responsible, due dates and level of urgency. Thereafter, it organizes this information into a management dashboard where users can quickly sort items, update their status, synchronize tasks and activities with other Liaise users, create management reports, and update their Outlook calendar. Liaise generates notifications for overdue actions. For team interactions that do not occur via email, users can apply the same recognition software to meeting minutes and notes from conversations, extracting action items, assignees, due dates, etc.

Microsoft said it supported Liaise via a two-year-old program called BizSpark that helps software startups with free access to software development tools and platforms, business and technical advice, and a connections to other BizSpark Network Partners such as investors, consultants, university incubators, government agencies and financial institutions. The product is a hybrid, consisting of a software download that provides a management console for a quick view of all actions and issues and a cloud-based service that automatically generates a message to any affected team members when the Liaise user makes a change to an action item.

Sidney Minassian, co-founder of Liaise, said, “There are all sorts of teams that form in the business world — departmental teams, cross-organizational teams, partner teams, supplier teams, and many other long-term and short-term networks of people that have to work together to get things done. E-mail drives most of those relationships these days, but e-mail isn’t designed to keep track of work flows.” He said that according to research conducted by his company, up to 75 percent of all e-mails within a business setting contain references to one or more action items or commitments.

Liaise comes close on the heels of Google's Priority Inbox, launched last month by the Internet giant to help its Gmail users sort their email into three sections - “important and unread”, “starred”, and “everything else”.
 

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