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Microsoft rebrands communications solutions as the “Lync” family |
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Microsoft announced the release candidate of Microsoft Lync, its rebranded, next generation unified communications software that allows people to connect in new ways, anytime, anywhere.  Lync serves as the new family brand for products formerly known as Communications Server, Communications Online and Communicator. It also now includes Lync Web App, and Lync Online. Microsoft announced the release candidates of Lync 2010 and Lync Server 2010, as the last step toward release to manufacturing and general availability scheduled for later this year. Gurdeep Singh Pall, corporate vice president of Unified Communications at Microsoft said, “Lync delivers on this vision by unifying enterprise voice, instant messaging and web-, audio- and videoconferencing into a new, connected communications experience.” According to Microsoft, it can make every engagement a virtual face-to-face meeting as any interaction can include video and audio conferencing, application and desktop sharing, instant messaging, and telephony. Designed from the ground up to work with Microsoft Office, SharePoint and Exchange, Lync helps reduce end-user adoption hurdles and increase return on investment. People can also stay connected to others on a wide range of devices while away from the office and manage their communications and calls in new ways, such as easily moving a call from a PC to a mobile device while leaving the office without disrupting the conversation. Over 120 enterprise customers and partners are enrolled in the Microsoft Technology Adoption Program (TAP) for Lync, testing early releases and providing feedback, while over 400 unified communications partners are involved in readiness activities, preparing for general availability of the software later this year. Over 30 partners announced beta versions of their Lync-compatible hardware, software and service products, including Internet protocol phones and USB endpoints optimized for Lync, contact centers, call recording, accounting and new applications that incorporate communications right within business processes. Microsoft said Lync would be generally available in 2010. |
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