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03 October 2011 ,
Written by Dhruv Tanwar
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At the Intel AppUp Elements 2011, Intel has announced an agreement to acquire Telmap, the Israeli company providing navigation and location-based services, search and content. As part of the keynote, the announcement said Telmap would become a wholly-owned subsidiary of Intel as a step towards expanding the company's mobile software services capabilities. Terms of the acquisition agreement were not disclosed.
Intel said Telmap would “bring to life” the company's vision for integrated, uniform experiences across consumer devices. “Telmap has a tremendous amount of expertise around end-to-end mobile local search, mapping and navigation services. Telmap delivers great multi-platform consumer experiences every day, and we’re looking forward to combining that focus and excellence with Intel’s to significantly grow their business . But Telmap isn’t just a great consumer service provider – with Telmap we can directly provide developers with location-based services spanning devices, operating systems and CPU architectures. This is a significant step towards the Intel AppUp services vision we spoke about yesterday,” AppUp general manager Peter Biddle said in a blog post.
Telmap will provide AppUp developers with “great, differentiated location capabilities in the form of a standard set of location-based APIs and software that developers can easily integrate into their AppUp apps,” he said. The new cross-platform location capabilities will let developers retain their users via in-app and in-experience location features.
Image: Courtesy Telmap |