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Google has partnered one of Japan's largest consumer electronics giants Sony to bring online web content to television, in a bid to "change the future of television" and get a slice of the $70 billion TV advertising pie as spent in the US. Mountain View, California-based Google has announced an alliance with Sony to leverage its expertise in technology and product design to bring to users and consumers Google TV, as based on the its Android operating system.  “We’re working together with Sony and Logitech to put Google TV inside of televisions, Blu-ray players and companion boxes. These devices will go on sale this fall, and will be available at Best Buy stores nationwide. You can sign up here to get updates on Google TV availability,”, Google said in its official blog. Google TV, Google says, will be the new experience for television, combining the best of both worlds – television, and the Internet. With Google Chrome built in, viewers will be able to access all their favorite websites and navigate easily between television and the web. “This opens up your TV from a few hundred channels to millions of channels of entertainment across TV and the web. Your television is also no longer confined to showing just video. With the entire Internet in your living room, your TV becomes more than a TV — it can be a photo slideshow viewer, a gaming console, a music player and much more,” Google said. Sony, in its part of the deal, will leverage the vast base of its Blue ray players to bring out Sony Internet TV, the first TV that the world will see incorporate Google's software platform. Amongst other partners to the project, Intel will provide its frugal Atom processor chips to Sony, and Logitech will offer set-top boxes that allow Google TV to work on sets that do not have requisite software. Google TV shall be viewable through the Dish Network, even though the platform will be capable of operating through any provider, reports said. Google TV would be complemented by streaming video from content platforms such as Netflix, Amazon Video On Demand, and YouTube, not to mention its own Google Video. It will also be capable of running apps from the Android Market. Best Buy will bring Google TV devices to market across its 180,000 locations nationwide. Adobe Flash Player 10.1 too will thumb its nose at Apple's Steve Jobs by integrating directly into Google's Chrome browser on Google TV, allowing users to view tens of millions of web pages with Flash content including games, animations, applications, videos, audio and more. |
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