SOFTWARE INDUSTRY NEWS

Russian investor Digital Sky Technologies (DST) acquires a stake Farmville-maker Zynga

17 December 2009 , Written by Dhruv Tanwar
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Internet investment group Digital Sky Technologies (DST), along with other investors, has decided to pick up a stake of around $180 million in Zynga, the largest social game provider and the creator of popular Facebook game, Farmville.

The consortium of investors is headed by DST with the most investment, followed by Andreessen Horowitz and Tiger Global as new investors in Zynga, and Institutional Ventures Partners, a current investor who has added to its position in the company.  DST, Zynga said, would be a passive investor and would not hold a seat or have observer rights on Zynga’s board of directors.

“We share in Zynga’s mission of connecting people through games and believe they are in a solid position with their team, offerings and market share to succeed in a dramatic way,” said Yuri Milner, chief executive of DST. “Our earlier investment in Facebook and now in Zynga underscores our premise that social networking and social entertainment will define the next generation of the web.”

Zynga reports over 230 million monthly active players of its games, including FarmVille, Café World, Zynga Poker, Mafia Wars, YoVille, FishVille and the recently announced PetVille, which is currently the fastest growing social game online.  Over a million users purchase virtual goods across Zynga games, from tractors to home decorations, accounting for 90 percent of the company’s revenue.  In addition, FarmVille players recently raised over $700,000 for the welfare of children in Haiti by purchasing virtual goods in the game, the company said in its statement. Zynga's casino games, word games, board games, role playing games and party games can be found on various social networking sites including Facebook, MySpace, Bebo, Friendster, and Hi5.

A statement from Zynga said a portion of the investment will be used to fuel its growth and the remainder would be used to facilitate liquidity for employees and investors.  Zynga’s other major investors include Kleiner Perkins Caufield & Byers, Union Square Ventures, Foundry Group and Avalon Ventures.  

“Social games are enabling millions of people around the world to connect and play together everyday.  We are excited about our relationship with DST as they are a global player dedicated to creating services that are meaningful to consumers in the long term,” said Mark Pincus, founder and CEO of Zynga.  “The investment from DST allows us to continue delivering on the promise of social games for consumers, making fun the biggest way for people to interact.”
 

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