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The Mobile as a wallet for the youth |
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There exists a strong interest in using mobile phone as wallet amongst the youth, a recent market poll sponsored by Alcatel-Lucent has shown.  The study, conducted by Alcatel-Lucent over a two week period this summer with members of its Youth Lab, indicated that eighty-one percent showed a strong interest in the service and 89% would be willing to pay a monthly fee. The findings were uncovered as part of a youth market study exploring the appeal of a mobile wallet service, which covered 226 members of the Youth Lab spanning 10 countries. Youth from Spain, Brazil, France, United States, United Kingdom, China, Mexico, Germany, Italy and Japan, most of whom are already using their mobile phone for micro payments such as ringtones, indicate a fresh perspective on the appeal of mobile wallet services. The most notable survey result was the appeal of application scenarios and the ability for these applications to save time. The option to “Buy a movie ticket without needing to wait in line” was the most appealing to respondents, while seventy-five percent were interested in “location based coupons” and “profile based coupons”. The top three most desirable applications with more than 85% interest were wallet balance and transaction check in real time, pay for public transport with mobile phone, and receive an electronic ticket. For this research, mobile wallet was described as: No longer having to carry all of the cards you currently carry in your wallet for the services are provided via your mobile phone. You can securely pay your bills or make purchases at participating retail outlets using your mobile phone. Your mobile phone can be linked to your credit cards, bank accounts and/or your mobile phone bill. Loyalty cards, coupons, retail gift cards, all can be stored in your mobile phone. The mobile phone can even replace a key pass and membership card. You can also view your bank statements, checks or credit card slips, loyalty points, balance on gift cards, all on your mobile phone. |
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