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SOFTWARE INDUSTRY NEWS |
Twitter acquires Mixer Labs for locational services |
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Twitter has announced its acquisition of Mixer Labs, a company founded by two former Google employees that makes an application for Twitter called GeoAPI. Geo API allows twitter users to map their posts to specific locations on maps. The financial terms of the deal were not disclosed. Mixer Labs' current staffers would join Twiitter workers at its San Francisco headquarters. GeoAPI is used by developers who developed geo-enabled apps such as Birdfeed, Foursquare, Seesmic Web, Gowalla, Twittelator Pro and Twidroid. In a blogpost, Twitter CEO Evan Williams said that the deal will allow current locations to be added to tweets, which in turn will let valuable services such as breaking news to finding friends be enhanced. He said that in addition to knowing what's happening, where it is happening will also become known. "As a dramatic example, twittering 'Earthquake!' alone is not as informative as 'Earthquake' coupled with your current location," Williams wrote in his blog post. Critics of location-aware services and devices have raised privacy concerns, saying that these allow companies to track user's physical locations and movements, despite their usefulness. |
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