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Video to drive broadband growth - Cisco study |
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Cisco has said that evidence from its research points to the need for large-scale broadband networks such as the National Broadband Network (NBN) as the vehicle by which consumers, businesses and key industry sectors will increase productivity and improve Australian standards of living. Drawing on research from the recently completed Cisco Visual Networking Index (VNI) Usage global research effort, Les Williamson, vice president of Cisco Australia and New Zealand said it was clear that the NBN, along with private enterprise, will play a key role in helping industry sectors such as health and education become more productive. Their efforts are also expected to help the overall economy become more globally competitive so that innovation can flourish. According to Cisco's research, globally, the average broadband connection (primarily residential subscribers and some business users) generates approximately 11.4 gigabytes of Internet traffic per month. Per connection per day, this amount is roughly equivalent to downloading 3,000 text e-mails, 100 MP3 music files or 360 text-only e-books. Cisco says that gobally, the average broadband connection consumes around 4.3 gigabytes of visual networking applications (advanced services such as video, social networking and collaboration) traffic per month. Per connection per day, this amount is roughly the equivalent of approximately 20 short-form Internet videos or approximately one hour of Internet video, whether streamed on its own, embedded in a Web page, or viewed as part of video communications. Williamson said Cisco was involved in the comprehensive consultative process and acknowledged the outcomes that NBN can deliver for all sectors of the Australian economy. He pointed to findings from the VNI Usage research that confirm service provider networks to be carrying more visual networking traffic with over a third of the average global broadband connections supporting video, social networking and collaboration applications each month. |
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